Enterprise ethics are moral rules that guide the way in which a enterprise behaves. Within that framework they built-in each the non-public accountability method that ethics in business emphasized and the social accountability of enterprise strategy, which they pushed explicitly into the ethical realm by applying ethics to economic programs, to the institution of business, and particularly to companies.
Each signatory agreed to have a written code of ethics, set up acceptable ethics training packages for his or her workers, set up monitoring mechanisms to detect improper activity, share their greatest practices, and be accountable to the general public.
Most of the academics in enterprise ethics have made an effort to open a dialogue with these in business, and have often been successful in doing so. The audience, therefore, has been not only colleagues and college students, but also corporate managers and most of the people.
Clearly, each company entity is immediately affected by the individual’s moral and ethical stance – and any distinction between enterprise and private ethics is itself arguably an indictment of that particular person stance because it implies some stage of double standards.
The media carries tales about Enron officials appearing unethically and concerning the unethical actions of Arthur Andersen or WorldCom, and so on, and the general public takes this as representative of business ethics or of the need for it. What they imply is the need for ethics in enterprise.